UD Trucks Hosted a Marketing Training in Japan for their Partners

Date: 15/04/2018

UD Trucks Organized a Brand and Marketing Training for their partner employees that are involved in Marketing activities. The Training took place at their head office – Ageo Japan, in order for the partners to get a full brand immersion.The aim behind the training is to give all the tools and marketing know-how to its partners to better promote the UD brand in all respective markets. The training included interactive workshops, a factory visit, and the UD trucks Design Center visit. Many topics were covered focusing on brand and marketing communications from global, regional and local perspectives.Participating in such training strengthens the relationship between both companies and the company competitive positioning by providing the correct tools to target the correct audience.