During this month Rolaco Arabian Sounds & Lights representatives visited the MEE Dubai Exhibition where they met with many of our suppliers and customers. The exhibition focuses on showcasing the latest in the power industry in the Middle East. In addition to getting an idea about new products and competitors, they had an eye open for potential new suppliers to collaborate with. They also had positive meetings with existing suppliers and many topics were discussed regarding how to strengthen both companies’ relationship and how to improve collaboration in order to achieve the best results. During the exhibition, key representatives from both Rolaco Arabian Sounds & Lights and LSIS had a business dinner to discuss how to expand collaboration between both companies. Also they discussed how to start localizing production of some of LSis product in the Kingdom in order to compete with the Saudi market in terms of competitive pricing, product availability, and localization.