May 3, 2016 - Arabian Sound and Light Company part of Rolaco Trading and Contracting Holdings and the exclusive master dealer of Bang & Olufsen in KSA and Bahrain, has recently inaugurated a new Bang & Olufsen (B&O) showroom in Jeddah. The newly-opened store is expected to throw the spotlight on the broad range of consumer electronic products under the B&O brand, a leading Danish consumer electronics company that designs and manufactures audio products, television sets and telephones. Arabian Sound & Light Company is the exclusive distributor of B&O products in the KSA. According to Arabian Sound and Light senior executives, the newly opened outlet spans across 148 square meters and is strategically located in the heart of Jeddah on Tahliah Street, Assila Tower. The company’s move to open the new showroom demonstrates Arabian Sounds and Light’s continuing commitment towards providing its valuable customers with a full shopping experience. The new B & O showroom will be offering its key line of products, which includes speakers, sound systems, televisions and the latest line of B&O play speakers and play headphones. The showroom will also be featuring the company's latest speaker model, BeoLab 90, a powerful digital loudspeaker built for optimum precision in sound. The Beolab 90 features 18 state-of-the-art loudspeaker drivers placed across carefully defined locations and directions to deliver maximum performance. Ala Tashkandi, Head of Marketing & Business Development, Arabian Sounds & Lights Co., said: “We are proud to announce the opening of our new Bang & Olufsen showroom in Jeddah, which reflects the strong partnership that Arabian Sound & Light Co. has maintained with Bang & Olufsen over the last few years. The opening of this new store proves to be both timely and strategic as the consumer electronics segment in the Kingdom continues to rise as more and more people are looking at products offering world class quality and performance. Rest assured that we will continue to remain steadfast in our commitment to offer customers a variety of products that will provide them with an amazing shopping experience.” B&O is known over the world for its offer of premium audio and visual equipment for the digital generation. The company manufactures a highly distinctive and exclusive range of televisions, music systems, loudspeakers, telephones, and multimedia products that combine technological excellence with emotional appeal. Bang & Olufsen's extensive product range epitomizes seamless media experiences in the home as well as in the car and on the move. “The opening of this new showroom is testament to the growing appeal of Bang & Olufsen products across the Kingdom while also showing the strong ties that we have kept with partners like Arabian Sound & Light Co. We look forward to working closely with Arabian Sound & Light Co. in this endeavor and increase our market presence in the KSA and the rest of the region,” concluded Michael Viberg Pedersen, Head of Sales Middle East, Bang & Olufsen.