During this month RASL - through the B&O team - participated in the American Express World Luxury Expo. The Exhibition took place at Ritz Carlton – Jeddah and lasted for 3 days (4th – 6th of October 2017). The exhibition showcases the world’s leading Luxury brands and is a chance to showcase the latest products and technology in an environment with target customers. Other participants were Crystal Cruises, Mouawad, B Design, Harley Davidson, and others. During the event B&O showcased a wide range of their products such as TV’s, Speakers & headphones. There was a lot of customer interest and interaction with the team to learn more and try the B&O experience. Attending such events helps the business in getting more exposure and visibility with customers as well as potential partners.